CUT

One of the most important variables that affects the value and beauty of a diamond is its CUT. The cut of a diamond does not refer to the shape of a diamond, such as Round, Marquise or Pear shape. But rather, the CUT of a diamond refers to the cutting proportions. When a diamond is properly cut, it reflects light better which creates more sparkle and beauty. When a diamond is extremely heavy cut or shallow cut (see illustration below)  it sparkles less, has less beauty and therefore, cost less.

                             PROPER CUT                               HEAVY CUT                      SHALLOW CUT

                ALL A.S.G. CERTIFIED DIAMONDS ARE  "PROPER CUT"